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LESLIE DREYER

Greenpeace UK hosts rebrand BP design competition

6/3/2010

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Picture
Greenpeace UK is hosting a competition to redesign British Petroleum’s logo. Entries are due by June 28th; the winning design will be used as part of their international campaign against the oil company.

A few years ago, BP rebranded themselves as ‘beyond petroleum’. And yet BP is pursuing ‘unconventional oil’ – the Canadian tar sands and deepwater drilling, despite the massive environmental damage that’s being caused by their business.

That’s why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands and deepwater drilling. – Greenpeace UK

The image above shows 2 logo designs already submitted. You can check out the rest on Greenpeace UK’s flickr stream. For more information and downloadable BP logos in “easy-to-edit formats,” visit the org’s “behind the logo” page.

(Thanks to Treehugger for the original announcement about this competition.)

(written for and originally published on artthreat.net)
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