A few years ago, BP rebranded themselves as ‘beyond petroleum’. And yet BP is pursuing ‘unconventional oil’ – the Canadian tar sands and deepwater drilling, despite the massive environmental damage that’s being caused by their business.
That’s why we want you to rebrand them. Your brief is to create a logo for BP which shows that the company is not ‘beyond petroleum’ – they’re up to their necks in tar sands and deepwater drilling. – Greenpeace UK
The image above shows 2 logo designs already submitted. You can check out the rest on Greenpeace UK’s flickr stream. For more information and downloadable BP logos in “easy-to-edit formats,” visit the org’s “behind the logo” page.
(Thanks to Treehugger for the original announcement about this competition.)
(written for and originally published on artthreat.net)